Russians Turn to Virginia Shop

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Siddall, Matus & Coughter’s first print campaign for Yukos Oil introduces the Russian petroleum company to the American and Western European markets.

The Richmond, Va., shop acquired the estimated $3-5 million account following a review. Initially, SM&C was one of at least five agencies—two American, two British and one German—invited to pitch the Moscow-based client’s advertising business.

According to SM&C president John Siddall, Yukos’ first choice was the Golly Slater Group.

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