Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This week, hip-hop impresario and Adweek Brand Visionary Russell Simmons launched an in-house creative agency to help brands appeal to young audiences in a new way. The new agency, ADHD, will serve as an in-house creative unit of All Def Digital (ADD), Simmons' web video platform and media company which manages a unit of social video stars, writers, actors and hip hop artists and has 1.4 million subscribers on YouTube.
Both entities' acronyms are a nod to younger generations' shorter attention spans, Simmons told Adweek.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in