Rupp Leaves Graham Group To Open Agency

New Orleans Ad Executive Forms His Own Marketing Company
NEW ORLEANS–Bob Rupp has left his post as vice president and branch manager of The Graham Group here, which he opened in 1993, to start his own agency.
The former Bauerlein Advertising account executive helped build Lafayette, La.-based Graham’s billings to about $20 million.
Rupp said Graham’s 12-person Big Easy office handles approximately $10 million worth of media buying for Louisiana Blue Cross Blue Shield, Louisiana Workers Compensation Corp., the Louisiana Lottery and part of Louisiana state tourism.
Rupp said he told his staff and agency chief executive and president George Graham earlier this month of his plans. He opened his new firm in Metairie, La., last week under his own shingle, Rupp Marketing.
Rupp departed with the $1 million account of Sewell Cad-illac-Chevrolet of New Orleans, which he brought to The Graham Group from Bauerlein in 1993.
Graham said media vice president Scott McNulty, another Bau-erlein veteran, will assume Rupp’s duties. The agency will also hire an account supervisor for its New Orleans operation.
Graham praised Rupp’s work and said their parting was amicable. “Bob did a very good job assisting us in establishing our shop in the New Orleans market, but it reached a time where our goals went in different directions,” Graham said. “It’s time for Bob to pursue other things.”
“A number of factors were involved in this move,” Rupp said. “My wife was a big supporter of my making the move, and a key client had suggested it. It’s been something I’ve always thought about. I took a vacation to Disney World and came back and made the decision to leave.”
Rupp, 35, began his ad career in 1983, heading the New Orleans office of Bon Advertising in Louisville, Ky., now Bandy Carroll Hellige Advertising. He joined Bauerlein in 1985 as account executive and left the agency in 1993 as a partner and vice president of account services to open Graham’s New Orleans office. –Janet Plume