Rupert Samuel—All to the Good

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NEW YORK Rupert Samuel, former head of integrated production at Crispin Porter + Bogusky, and his four partners in Venice, Calif., startup Goodness Mfg.—Brian Rekasis, Paul Keister, Bob Cianfrone and Tom Adams—were behind some of Crispin’s most famous work for Burger King, Volkswagen and Mini Cooper.

Next month, they open a new shop that aims to keep the industry on its toes.

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