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Zimmerman, Tire Maker in Fast Company
ATLANTA–Continental General Tire launches the biggest marketing effort in its history this week. The push stars a two-page spread specifically designed for the swimsuit issue of Sports Illustrated.
A close-up of the Continental brand tire on a slightly out-of-focus sports car reads, “What the supermodels are wearing this year.” The line plays off both the magazine’s editorial content and the tire’s popularity with high-performance car drivers.
Created by The Zimmerman Agency in Tallahassee, Fla.,
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