Rumbletree Breaks PSNH Spots

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Rumbletree contends that power is the key to life in a multimedia campaign for Public Service of New Hampshire, the state’s primary elec tricity provider.

One spot shows customers using computers, reading to their kids and teaching. A voice over says, “What would you do if you had the power? The power to create, the power to invent, to teach, to build. The power to unite. What would you do with all that power? What wouldn’t you do?” Another ad says, “You have the power to inspire, to challenge and explore … The power to make a difference.

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