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Music, chickens and hoaxes dominated the online landscape this year, as marketers sought to appeal to consumers through free downloads, offbeat humor and mind-bender mysteries.
As a part of its “Never Follow” campaign, Audi hosted an online mash-up contest that challenged consumers to create a mix of David Bowie songs for a chance to win the TT coupe. The promotion, from Havas’ McKinney + Silver in Durham, N.C., garnered 1,769 entries, which might not seem substantial.