Rules of Engagement

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David Grey and Gerry Graf were puzzled. Their award-winning campaign for Snickers at BBDO brought countless unsolicited job offers—but not the one they really wanted. Encouraged by the attention they were getting from others, the pair decided to reach out to the two creative directors they considered living legends: Jeff Goodby and Rich Silverstein.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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