Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Putting a local spin on an annual race, American Honda Motor Co. has launched a campaign touting its sponsorship of the upcoming Los Angeles Marathon.
The campaign, which was created by Honda agency Rubin Postaer and Associates in Santa Monica, Calif., includes TV, print and outdoor ads. Spending was undisclosed.
Sixty- and 30-second TV spots show people from all walks of life trying to convince an unseen panel of talent scouts that they are believable as runners.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in