Rubicon Takes Aim at Google's DoubleClick

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The Rubicon Project is taking aim at Google in the hope of winning favor with publishers as an alternative to the DoubleClick ad platform.
 
The Los Angeles-based company, which has $43 million in venture funding and 160 employees, has hired Allen & Company as it looks to close another big round of financing and mulls acquisitions to expand its suite of ad tools for publishers.
 
Rubicon began as a yield-management system that helped publishers better organize their ad network relationships.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in