RT Stays in Ultimate TV Picture

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Rodgers Townsend didn’t land the Ultimate TV account after creating the product’s launch campaign this spring, but the shop continues to work for the client and has produced an infomercial that stars John Madden.

Microsoft’s Ultimate TV gave its $50 million business to Venables/Bell & Partners, a startup in San Francisco, this month without a review. Former lead agency FCB in San Francisco first appeared in trouble when its launch for the product was scrapped in favor of one from Rodgers Townsend, a $60 million St.

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