RS&E Nabs Calif. Health Services Work

LOS ANGELES The California Department of Health Services has selected Runyon Saltzman & Einhorn to handle a three-year, $28 million effort to promote its California Nutrition Network and California 5 a Day campaigns, the client said.

The independent shop in Sacramento, Calif., partnered with WPP Group public relations firm Hill & Knowlton in Los Angeles and Sacramento. The other finalists were Omnicom Group’s GMMB in Los Angeles and independent Mering and Associates in Sacramento.

GMMB had partnered with Hispanic agency Anita Santiago Advertising in Santa Monica, Calif.;