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LOS ANGELES Two 30-second spots from R&R Partners for the Las Vegas Convention and Visitors Authority that broke last week complement the “What happens here, stays here” campaign with the agency’s newer “Alibi” theme, according to the group account director.
“Our ‘Alibi’ work is in its second year,” said Rob O’Keefe. “We’ve used shopping, dining and entertainment as alibis. We continue to talk about the fine dining, which is getting more phenomenal every year, with more extraordinary chefs.
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