R&R Creates More Chapters of 'Vegas Stories'

LOS ANGELES R&R Partners evolves its "Vegas Stories" campaign for the Las Vegas Convention and Visitors Authority with six new TV spots that continue to focus on certain behaviors that are unique to Las Vegas visitors."Vegas Stories: The Adventures Continue" are the new installments of the campaign from the Las Vegas-based independent. The work retains the tag, "What happens here, stays here," which was introduced last year. The 30-second vignettes each hint at mischievous experiences but leave specifics to the viewer's imagination. The effort launches tomorrow with the spot, "Silent Car." It shows four women, including one wearing a veil, inside a limousine that is driving down the Las Vegas Strip. It appears they are concluding a bachelorette party. One of the women begins laughing uncontrollably and two others join in. The fourth woman, who seems to be the focus of the laughter, eventually shares in the laughter.Another spot has a young man in a Las Vegas hotel room as he prepares to embark on a night on the town. He is on his phone, requesting a wake-up call, but rather than receiving it in his room, he asks the front desk to call his cell phone because he's not sure that he'll be back in his room at 8:30 a.m. A third ad has an older couple preparing for a night on the town. The woman is on the phone with her adult daughter, explaining that they will probably retire early since "Daddy's so tired." However, as "Funky Cold Medina" by Ton Loc plays in the background, the man dons his red sport coat, saunters over to his wife and places his hands on her shoulders to encourage her to get off the phone. In "Unclaimed Luggage," a bellman informs a disheveled couple that he cannot find their bags. As the conversation continues, the couple reveals that while they checked in several days ago, they never made it to their room because they got caught up in the excitement of Las Vegas. "This campaign is very honest in that it exposes many, many truths about a visit to Las Vegas," said Rossi Ralenkotter, executive vice president of the LVCVA, in a statement. "It focuses on what makes a visit to Las Vegas fun and unforgettable, and hopefully results in a story that could only have happened in Vegas."The ads will air throughout 2004 on national cable networks including Bravo, Comedy Central, E!, ESPN and ESPN2, Fine Living, Food Network, Fox News, MSNBC, Style, TBS, Travel Channel and VH1. Inspired by Valentine's Day, Britney Spears' recent Las Vegas nuptials and a rumor that Paris Hilton may be arriving this weekend to tie the knot, the LVCVA is also bringing back its "Wedding" spot from last year. It features a female conventioneer who has just gotten married in a Vegas wedding chapel, the agency said. That ad will run through Feb. 20. Media spending through June, when R&R's current contract expires, is more than $13 million. Last November, the LVCVA voted to extend its contract with R&R for five additional years, with overall billings of $320 million.

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R&R Creates More Chapters of 'Vegas Stories'

Rebecca Flass

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Rebecca Flass