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LOS ANGELES After a review involving 12 agencies, Santa Monica, Calif.-based RPA has won the California Department of Public Health’s three- to five-year California Tobacco Control Program account.
The budget for the anti-smoking initiative is estimated at $15-16 million per year, and fluctuates based on the sales of cigarettes, which chip in about a penny per pack. Los Angeles-based Ground Zero was the incumbent.
RPA was awarded creative duties, media planning and buying, Web development and digital marketing.
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