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Having gall stones removed is no picnic. But having the surgery without insurance and getting threats from collection agents that the stones will be reinserted if you don’t pay up is worse.
That’s one scenario in Rubin Post aer and Associates’ humorous TV campaign breaking this week for health insurer UniCare. The budget was undisclosed; UniCare spent more than $5 million on ads last year, per Competitive Media Reporting.
The goal is to build awareness and prompt requests for information, said RPA management supervisor Nancy Kritzler.
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