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Dual-Purpose Commercial Sings Praises of Gas-Electric Vehicle
LOS ANGELES–Sixties rhetoric is shown to be no match for ’90s practicality in an upcoming TV spot for American Honda Motor Co.’s new Insight gas-electric hybrid vehicle.
The 30-second spot from Rubin Postaer and Associates, Santa Monica, Calif., breaks in mid-December to coincide with the car’s launch.
Part of an estimated $5 million campaign, the ad shows the Insight pulling up next to a vintage Volkswagen minibus. In a voiceover, Richard Dreyfuss intones: “You can express your opinion about the environment on your car”–as the camera scans the VW’s green-friendly bumper stickers–“or you can do it with your car,” as the sleek Insight leaves the bus in its wake.
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