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LOS ANGELES Now entering its 13th year of handling Honda’s Los Angeles Marathon sponsorship and the 12th year of the Acura L.A. Bike Tour, creative directors at RPA found the marketing run to be a long, slow race.
Associate creative directors Nathan Crow (art) and Eric Helin (copy) were briefed in April 2007 on the annual marathon, this March 2, after which the team at the Santa Monica, Calif., independent began developing the look and basic concepts, said Crow.
“Our
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