RPA Reels In StartSmart Media

Rubin Postaer and Associates has landed media agency of record duties for StartSmart.com, an Internet-based moving service.
The agency will service the account through its in-house media buying arm, RP Media. The assignment initially is limited to offline media buying, but could expand to online responsibilities, according to a representative of the Santa Monica, Calif., agency. The account will be handled through RPM’s network of eight offices across the country.
Karsh & Hagan, Denver, handles creative duties.
“We were impressed with Rubin Postaer’s depth of media resources,” said Ward Utter, vice president of marketing at the Denver company.
There was no review. RP Media worked with Utter when he was with another client, Chef America.
RPA’s media buying unit boasts a client roster that includes Charles Schwab & Co., Charter Behavioral Health Systems and Chef America.
StartSmart is a free online service that allows consumers to take care of all moving transactions, such as transferring utilities, telephone, cable, mail and newspaper and magazine subscriptions to a new address.
The company launched the site a year ago. It has contracts with many of the biggest energy, telecommunications and media companies.