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‘Medical Miracles’ Campaign Continues in a Pair of New Spots
LOS ANGELES–Rubin Postaer and Associates has created two new TV commercials as part of its Effie Award-winning “Medical Miracles” campaign for health insurer UniCare.
Continuing an effort launched three years ago, the new spots use the same reality-based TV theme to tout as “miracles” the affordability and level of service of UniCare’s health insurance plans.
“The campaign has been consistent from the beginning. What’s varied from spot to spot is what the medical miracle is,” said Nancy Kritzler, who oversees the account as management supervisor at the Santa Monica, Calif.,
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