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Bachrach, a men’s clothing store still owned by the same family that founded it more than a century ago, has turned to Rubin Postaer and Associates to get in better tune with its customers.
“The primary project here is brand revitalization,” said Jules Boasberg, vice president of marketing for the Decatur, Ill.-based chain.
The Chicago office of RPA was chosen following a review that involved about six branding and ad agencies, Boasberg said.
The company previously worked with McConnaughy Stein Schmidt Brown in Chicago.
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