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Dogs, Celebrity Imagery Hype Models
LOS ANGELES–Rubin Postaer & Associates trades in last year’s family armed with lawyers for a family of dogs dressed as people in new TV ads for Honda’s Odyssey minivan.
Spots in the estimated $40 million Odyssey campaign, as well as ads for other Honda models, broke during Sunday’s NFL telecasts and will run throughout the 2000 model year. The work is the first from RPA, Santa Monica, Calif., since it picked up Honda’s $125 million Acura division account in July.
The three 30-second Odyssey spots employ the pooch-posing skills of William Wegman, who makes his commercial debut dressing up a family of weimaraners like a typical family.
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