RPA Breaks Honda Ads

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Dogs, Celebrity Imagery Hype Models
LOS ANGELES–Rubin Postaer & Associates trades in last year’s family armed with lawyers for a family of dogs dressed as people in new TV ads for Honda’s Odyssey minivan.
Spots in the estimated $40 million Odyssey campaign, as well as ads for other Honda models, broke during Sunday’s NFL telecasts and will run throughout the 2000 model year.

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