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Learning Curve International suggests its toys free a child’s imagination in its first advertising effort from Rubin Postaer and Associates.
Print ads break in September issues of Child, Parents and Parenting magazines.
Chicago-based Learning Curve licenses the Lamaze name for the toy line. The Chicago office of Rubin Postaer was assigned the business earlier this year, said agency managing director Bill Marks.
The agency’s ads have a thought balloon over a child playing with a Lamaze Toy, which is topped by a ballon showing the similarly shaped Leaning Tower of Pisa.
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