RPA Adds ECD

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LOS ANGELES David Smith has been named independent RPA’s first ecd, according to Larry Postaer, partner and director of creative services.

Postaer, who effectively held that post for 22 years and has reached his 50th year in advertising, said he was not retiring, but only “cutting back” and retaining the evp, director of creative services titles.

The move charges Smith, 46, to lead all of RPA’s creative, which includes American Honda Motors, La-Z-Boy, Soyjoy, and oversee the national advertising, broadcast production and design groups.

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