Royal Jordanian Puts Fear of Flying in a New and More Chilling Context

You think you feel unsafe on an airplane?

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Can you imagine what it’s like to be an Arab boarding an airplane?

With help from Ogilvy Jordan, Royal Jordanian is asking the question point-blank.

In the past, the airline has made a humorous point of using the result of the U.S. elections to attract more traffic, but its latest work is a more serious treatment from a perspective not often taken into account—the Arab who flies.

“I’m not afraid of flying,” the voiceover in the video begins.



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