Royal Caribbean Is Title Sponsor Of Super Bowl's Halftime Show

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Nora FitzGerald
WASHINGTON, D.C.–Royal Carib-bean International (RCI) is spending a total of $10 million on the Super Bowl this year, but not on the game–it is making its big play during intermission.
The Miami-based parent company of Royal Caribbean Cruise Lines and Celebrity Cruises paid NBC $5 million to be the title sponsor of the glitzy halftime show at the Jan.

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