Royal Caribbean Sets Field

NEW YORK As contenders prepare for final presentations next month, sources have identified the four media shops partnering with creative agencies to pitch Royal Caribbean’s $75 million ad account.

Omnicom’s PHD, Publicis Groupe’s MediaVest, IPG’s Initiative and WPP’s MindShare have teamed with holding company siblings TBWA\Chiat\Day, Saatchi & Saatchi, DraftFCB and JWT, respectively, sources said.

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