Royal Caribbean Sails With TiVo

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Royal Caribbean International said it has signed a deal with TiVo to run a series of ads on the TiVo platform to promote the company and its destinations.

Royal Caribbean will be the first cruise line to place ads on TiVo’s platform, joining such marketers as General Motors, Coca-Cola, Universal Pictures, Nissan, Fox and Charles Schwab. Financial terms were not released.

Royal Caribbean’s 30-second spots, “Golf,” “Rock Wall” and “Pisa,” via Havas’ Arnold in Boston, will become interactive, allowing TiVo subscribers to move from a commercial to a TiVo Showcase featuring a video encouraging consumers to record a one-hour Royal Caribbean special on The Travel Channel.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in