Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Royal Caribbean has unveiled a national TV push from Arnold Worldwide designed to drive customers to its Web site for a taste of “virtual cruising.”
A series of 30-second spots from the Boston agency use the percussive pop song “Lust for Life” as a soundtrack behind colorful, quick-cut images of vacationers having fun aboard the client’s cruise ships, swimming in the ocean with stingrays and enjoying the sites of Copenhagen. The commercials close by directing viewers to the royalcaribbean.com
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in