The Roundtable: State of the Agency

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

ADWEEK’S 25TH ANNIVERSARY

Industry leaders debate media unbundling, branded content, compensation, the dearth of talent and advertising’s identity crisis.

Adweek’s 25th anniversary comes at a time of dynamic changes and challenges in the marketing communications business. Never before has the industry faced such a confluence of new technology, burgeoning options in media and branded content. Not to mention difficult economic times worsened by compensation pressures and bottom-line realities dictated by public ownership. Reaching consumers has become harder than ever, given their growing control over how and when they receive commercial messages.



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