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Rotten Tomatoes is rolling out an updated logo this week, along with sleeker icons (used by the movie review site to distinguish good reviews, bad reviews and more). The first public unveiling of the new brand identity will take place at South by Southwest this week.
The website has been around for 19 years, and while there have been some adjustments to the logo in the past, this is by far the most drastic change for the Rotten Tomatoes brand.