Rotten Tomatoes Rolls Out a Fresh Logo and Visual Identity After 19 Years

The brand will show off its new imagery at SXSW

Say hello to the fresh Rotten Tomatoes logo. Rotten Tomatoes

Rotten Tomatoes is rolling out an updated logo this week, along with sleeker icons (used by the movie review site to distinguish good reviews, bad reviews and more). The first public unveiling of the new brand identity will take place at South by Southwest this week.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.