Roster Shops Mobil-ize

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Mobil has asked three roster shops to pitch ideas for a project assignment for its Mobil 1 line of motor oil products.
Grace & Rothschild in New York has handled the business since 1994 and has been asked for its input, said Cathy Williams, advertising manager at Mobil.
Arnold Advertising, Washington, D.C., and DDB Needham, New York, also have been asked to pitch ideas, she said.
Chip Sleeper, partner and executive vice president at Grace, said his agency will not pitch the business because it has already proven itself to Mobil with its work over the last four years.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in