Rossignol Considers Agencies

The U.S. arm of French ski maker Rossignol is reviewing agencies for a print-based ad project that could lead to a long-term relationship, sources said.

Holland Mark, Modernista! and Hill, Holliday, Connors, Cosmopulos, all in Boston, have met with executives at Rossignol’s offices in Williston, Vt., and a decision is expected by next week, sources said. Also pitching is tiny Burlington, Vt., boutique Lisaius Marketing.

A Rossignol staffer confirmed that agencies have been in for talks but referred other questions to Jeanne-Marie Gaunt, vp/advertising and communications, who did not return calls.

Rossignol has handled most of its own advertising needs and spent about $1.5 million last year on measured media, according to estimates from Competitve Media Reporting.