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Former Dealer and Auto Veteran Hermiller Named to Head Group
DETROIT–Ross Roy Communications has hired Dale Hermiller, a former auto dealer, to head its new retail strategies department.
The Bloomfield Hills, Mich., agency created the group to provide sole client DaimlerChrysler with tactical and strategic consultation in regard to the automaker’s Customer Connect, e-commerce, Five Star and overall retail strategy programs, said Tim Copacia, Ross Roy president and chief executive officer.
Copacia said he specifically wanted someone with dealership experience to lead the unit.
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