Rosen Leads Ad Sales at WeatherBug

NEW YORK WeatherBug, a provider of online weather information services, said it has named Michael Rosen to lead its national advertising sales organization.

Rosen, previously svp of media sales and marketing for Bloomberg, will be based in WeatherBug’s New York office.

While at Bloomberg, Rosen created the first formalized marketing department for Bloomberg Television and Radio, and he oversaw all Bloomberg Internet, radio, print and television ad sales.

“Michael has the acumen and sophistication to take us to the next level. Under his leadership, we will be able to better serve our advertiser and agency clients. We are pleased to be adding such a seasoned media authority to the team,” said WeatherBug svp and gm Andy Jedynak, in a statement.

Prior to joining Bloomberg in 2000, Rosen served as director of marketing and business development for News Corp.’s digital media group. There he created Fox’s first Internet strategy.

WeatherBug had 19 million unique visitors last November, the company said.

—Adweek staff report