Adnatomy: How Root Insurance Solidified Its Support of Bubba Wallace and Systemic Change

With one unapologetic short film, a brand took a stand against racism

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When Nascar racer Bubba Wallace found himself at the center of racist backlash after the organization’s Confederate flag ban last summer, Root Insurance took the opportunity to support him and the push for real social justice in a big way.

Progress Owes No Apology” synthesizes Wallace’s experience as Nascar’s only Black driver into an impactful short film. Blending shots of Wallace in training with images of the controversial flag, angry racing fans, Trump’s incendiary tweet calling for an apology, the minute-long spot reflects how much racism the athlete has endured just to do what he loves.

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