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Gavin McInnes, chief creative officer of Rooster in New York, has been asked to take an indefinite leave of absence following the publication of a transphobic essay.
Published earlier this week on Thought Catalog, "Transphobia is Perfectly Natural" has at publication received 2,082 comments. It has also sparked a "Boycott Rooster" movement, with Tumblr and Twitter accounts asking followers to let Rooster clients—Vans, Red Bull, Fox Sports and others—know they will not support companies that work with McInnes.