Rooney Joins O&M

Veteran marketer Jack Rooney will head up BP Amoco’s retail business out of Ogilvy & Mather here, where about 10 other staffers will be assigned to the $200 million account.
Rooney this week joins the agency as senior partner and executive group director after a brief stint at online art dealer Guild.com that followed two years as vice president of marketing at Miller Brewing.
Coming to Chicago to run BP Amoco’s creative is Joe Kilgore, formerly a senior partner and executive creative director at O&M’s Houston office.
That operation was shuttered when its cornerstone Shell Oil Co. account shifted to J. Walter Thompson. At almost the same time, O&M picked up the $200 million consolidated global BP Amoco business. Both report to John Seifert.
“We needed someone with big brand experience,” Seifert said of Rooney’s hire. Chicago, where BP Amoco has most of its North American marketing operations, “is a good place to have a central team,” Seifert said. Before joining Miller, Rooney was worldwide account director on Levi Strauss & Co. at FCB in San Francisco.
His tenure at Miller was a rocky one for the brewery, which failed to ignite winning marketing campaigns behind Miller Lite and Miller Genuine Draft, leading parent Philip Morris to step in with its own management team.
His challenge with BP Amoco is “to take this truly global piece of business and start to treat it consistently, globally, and to demonstrate over time that it’s more than just a place to buy gas,” Rooney said.
“Clearly, BP Amoco as a piece of business is a good thing for Chicago,” Rooney said. K