Roomba Says, 'Let Robots Do Dirty Work'

BOSTON The Gate Worldwide targets “Chief Home Officers” in its first ad campaign for iRobot’s Roomba automated vacuum cleaner.

The work from the independent shop in New York is decidedly tongue-in-cheek and introduces a new tagline, “Let a robot do your dirty work.” A 30-second TV spot breaking this week shows a mom who says she lives “with a bunch of animals,” her family, who are shown making a mess.

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