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GoDaddy, the brand once known for its risqué supermodel ads, has had quite the Super Bowl history. But this year, it's playing it safe with one of the internet's favorite things: roomba cats. The furry felines appear in GoDaddy's Super Bowl ad teaser, released today. The full 30-second spot will debut on CBS' Super Bowl Greatest Commercials 2017 special on Jan. 31.
After sitting out last year's Big Game and swapping in a last-minute replacement ad in 2015 after that year's ad was criticized for promoting puppy mills, the web development company is returning to the Super Bowl this year with an ad from agency Bullish.
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