ROO, 24/7 to Bring Behavior to Video Ads

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NEW YORK Web video network ROO said it has inked a deal for ad network 24/7 Real Media to sell pre-roll video ads to run before ROO content.

24/7 Real Media plans to use its OnTarget behavioral targeting network to serve video ads based on user behavior. For the most part, Web publishers have done little targeting in the relatively new area of video advertising, which has seen demand outstrip supply in many cases.

ROO provides video content to small and medium-size Web sites, including Music.com



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