Romann Capitalizes on Gen 0's Cheapness

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NEW YORK The Romann Group aims to get young butts in the seats of 1800cheap-
seats.com, a discount travel site that will start using music and guerilla marketing to grab 18- to 25-year-olds from big-name competitors.

“After a market begins to mature, you have to start segmenting,” said Gad Romann, CEO of the New York agency that crafted the campaign.

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