'Rolling Stone' Hones Diatribes

Latest work includes attack on Ogilvy’s drugs-and-terror ads

Bartle Bogle Hegarty’s latest trade print ads for Rolling Stone take on rap music, selling out and the war on drugs. And advertising itself takes a few hits as well.

Six new executions, the first of which broke last week, again take the form of handwritten diatribes. But now there’s a tagline—”All the kids are doing it”—and the topics are more current and wide-ranging. The effort began in 2002 with ads about the music industry, from aging rock stars to rich record executives.