Rogers to Helm WPP's Ford Unit

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NEW YORK WPP Group has named George Rogers president and CEO of Team Detroit, a joint venture of six WPP shops in the Motor City, the holding company has confirmed. All of those agencies work on Ford.

Rogers will also remain president of JWT’s Detroit operations.

WPP in January combined the Detroit-area staffs of JWT, Ogilvy & Mather, Young & Rubicam, Wunderman, MindShare and Mediaedge:cia at a single location in Dearborn, Mich., partly to consolidate real estate, but also to create a more collaborative environment for handling WPP’s largest global client.



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