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The biggest advertising story of 2006 spilled into 2007 last week as details of Julie Roehm’s lawsuit against her ex-employer came to light. Roehm is claiming Wal-Mart violated her contract and defamed her in the press when it terminated her employment in December amid accusations of improper conduct.
But for all the chatter it spurred, the suit is likely to be settled quickly and quietly, legal experts said. “The last thing that Wal-Mart wants is for this thing to be rehashed,” said Gavin McElroy, a partner and head of the executive compensation practice at Frankfurt, Kurnit, Klein & Selz, which is not connected to any of the parties but specializes in advertising and media issues.
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