Rodan + Fields Wants Its Consultants to Be Influencers

The brand is helping turn the power of networks into a social media-first sales strategy

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When Rodan + Fields, the multilevel skincare marketing company, was relaunched in 2018 by Katie Rodan and Kathy Fields (who bought the company they founded back from Estee Lauder in 2007), the term “influencer” had not yet made its way into the public lexicon.

But Elisabeth Charles, CMO of Rodan + Fields, said the brand’s consultants were essentially influencers before the term existed. In the U.S., 300,000 consultants sell the products through a system where they act as a go-between for the brand and the customers.

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