Rodan + Fields Wants Its Consultants to Be Influencers

The brand is helping turn the power of networks into a social media-first sales strategy

Rodan + Fields is teaching their consultants to think like influencers.
Rodan + Fields is teaching their consultants to think like influencers. Rodan + Fields

When Rodan + Fields, the multilevel skincare marketing company, was relaunched in 2018 by Katie Rodan and Kathy Fields (who bought the company they founded back from Estee Lauder in 2007), the term “influencer” had not yet made its way into the public lexicon.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}