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Social networking apps developer RockYou is rolling out a handful of new ad offerings as it looks to emerge the top seller of performance-based advertising on sites like MySpace and Facebook.
The Redwood City, Calif.-based company, best known for developing popular applications such as SuperWall on Facebook and a photo-sharing tool on MySpace, has been expanding into the ad network business of late. Between its own apps and other properties it represents, RockYou now claims to reach 130 million users worldwide, delivering 18 billion page views per month.
Now,
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