Rocky Road For Goodby, Porsche

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The five-year relationship between Goodby, Silverstein & Partners and Porsche Cars North America has become tenuous, according to sources.
The problems stem mainly from creative differences over the next round of work, believed to be for the flagship Porsche 911 Carrera.
Sources also said the agency has become increasingly frustrated with the approval process, which involves getting the nod from officials in Germany before running ads in the U.S.
In addition, Reno, Nev.-based Porsche is said to be moving its headquarters to Atlanta.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in