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After a six-month review that started with about 50 agencies, Rockwell International selected Wyse Advertising for its $8-10 million account.
The Milwaukee-based company used a system called the “Strategic Sourcing Initiative” to choose the Cleveland agency. It’s the same system used to “leverage buying power for materials like wire, cable, plastic, steel, PC hardware and software and contract employees,” the company said in a release.
Barry Jereb, manager of marketing communications for Rockwell Automation, acknowledged it is unique to apply such “supply management principles” to an agency search.
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